It’s a long, arduous road, coming up with a brandable business name. Here are my tips for your road trip to reaching your desired destination, a memorable and trusted brand name. 
Plan your destination (plan for the unplanned) - Before you even start the journey of finding the perfect name for your startup you need to know where your coming from and where you plan for your business to end up. This attempt at plotting your final destination seems easy, but focus on more than where you hope your business to go, take into consideration where the business COULD go. Southwest Airlines, originally the small airlines from Dallas Texas has become the affordable flight of choice, their slogan “You are free to move about the country” says just that. However, their name no longer matches with what they do and what their slogan says. Planning for your business to go places you never expected helps ensure that your name will fit with whatever your business becomes.
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