Displaying All Posts from December, 2009

How to Make First Contact

ufoThey may not be aliens, but they aren’t your next-door neighbor either.

So how do you go about contacting a new media contact for the first time? Do you follow them on Twitter and send them a DM? Do you email them? Make a cold call? Or do you simply just show up in person, and knock on their door?

Depending on the industry you’re in, the first medium of contact can differ. If you’re contacting someone in the web or tech industry, chances are an electronic form of contact will work best. Sometimes though, an old-fashioned handshake can work best.

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Managing Fast Growth in a Startup

erupting volcano

Dealing with fast growth can be tricky, just ask Bruce Banner. One moment he’s a regular comic book uber scientist, then someone has the bad judgment to make him angry and next thing you know he’s a 10 foot green monster who uses guns for toothpicks and likes smashing things. That sort of growth always comes with consequences. In Bruce’s case, it’s his clothes that suffer. Inevitably we see the Hulk burst out of his shirt as he transforms, all the while counting ourselves lucky that his pants managed to hold on for dear life.

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