Displaying All Posts from February, 2010

Overstaffing and the Ant Fable

When you’re in a fast growing company, it’s more than possible to overhire and overstaff, filling in perceived gaps before they really are needed. Today I was emailed an amusing, if slightly over cutesy, fable about overstaffing that I thought I’d share. I think the important thing with respect to growth is to ensure you don’t end up navel-gazing and over analyzing. The fable in slideshow format is after the jump … Read More

14 Amazing Email Marketing Tools to Create the Right Impression

Some would read the phrase ‘email marketing’ and grimace in distaste. But it doesn’t have to be that way. When used tastefully, email newsletters can add a personal touch to the persona of your company. You can summarize the content of your blog, give teasers into what your company is working on, or simply share stories about the experiences of your team. Any one of these types of content can make your users feel closer to your organization — I know this from my own personal experience with the companies that I admire.

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How to Make Sure Your Idea is Valuable

As entrepreneurs, we come across a lot of folks who poke holes in our ideas. We hear a lot of “No – this won’t work.”

So when should we go full steam ahead with our idea even after hearing all the negativity—and when should we pause and evaluate the idea?  The answer depends on who the naysayers are.

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