Displaying All Posts by Heather Vale Goss

6 Rules for Asking Great Interview Questions

Heather Vale Goss 6th September Interviews 3 Comments

Conducting interviews with experts is one of the best ways to create quality online content that’s highly profitable. But once you get an expert on the phone (or face-to-face), it’s crucial that you know how to ask great questions that will bring out the best answers possible. Otherwise your guest will go into “speaker mode,” just regurgitating what she’s said thousands of times before — that is, if you’re lucky. Read More

Expert Interviews for Beginners

Heather Vale Goss 11th August Interviews 4 Comments

If you’d like to create valuable content for your online business — an information product, an ethical bribe to build your list, or just a means of pulling traffic to your website — but you’re not an expert in your chosen area, there’s still hope. One of the most powerful and profitable ways to develop content is to interview people who are experts in your niche.

But you’re not just creating content if you do that; you’re also building your reputation, learning the topic yourself, and leveraging several important things. Time is money, and both are forms of value. So being able to leverage value (get out more than you put in) is key to profiting. Read More

Report Writing 101: How to Write a Report in 7 Easy Steps

Heather Vale Goss 27th July Writing 4 Comments

If you want to create your own content to build your online business, writing a report is a great place to start. Whether you decide to offer it for free or for a price, a report is a powerful tool to leverage into a larger subscriber list and potential future sales. The even better news is that report writing doesn’t have to be a daunting task. I’m a journalist, so obviously I love this kind of stuff, but you don’t need any special background to do it. It’s easier to write than a whole e-book, and can be accomplished by following a few simple steps. Read More