Displaying All Posts by Ryan Cash

What’s the Deal with Advertising? (Part 2)

Ryan Cash 22nd April Marketing 6 Comments

So you know you need to advertise, and you have some ideas on where to start – but how do you advertise effectively?

What is effective advertising?

Once you’ve decided where you’re going to advertise, the next thing you need to prepare is the advertisement itself.

Since I don’t have any experience in television or radio, I won’t cover those platforms (although some of what I’m going to say may apply). Read More

What’s the Deal with Online Advertising? (Part 1)

Ryan Cash 8th April Marketing 10 Comments

Advertising is one of the most challenging, yet important parts of business.

Do it right and you’ll be rewarded with traffic, new paying customers, and increased brand awareness.

Do it wrong and you’ll be throwing money down the drain – and even worse, damaging your brand’s image.

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4 PR Mistakes You Never Want to Make

Ryan Cash 11th March Marketing 9 Comments

PR can be a touchy subject – especially if you’re an outsourced PR company and not an employee within the company wanting publicity.

In either case, here are four mistakes that you’ll never want to make when working in PR.

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Hiring a PR Company?

Ryan Cash 27th January Marketing 8 Comments

Public relations is an important part of every business, and it’s usually a good idea to involve experts when dealing with such an essential aspect. Let’s look at what’s involved with outsourcing this important part of your business.

To start, let’s look at some pros and cons:

Pros

  • Less work: If you’re constantly busy and don’t have time to write emails and make phone calls, outsourcing PR may be a good idea. You may also feel your time is better spent doing what you do best, i.e. design, engineering.
  • Particular skills: A PR company that has skills you or your team don’t have means they can do things you aren’t capable of (i.e. Google Adwords, although you can find specialized companies to do this).
  • Relationships: If the PR company you’re thinking of hiring has a solid relationships with the media in your industry niche, they’ll be able to reach out to people you may have a hard time getting through to: For example, if they have an in at CNN, they may be able to get you featured in the Business section: If you’re a new, unknown company to CNN and you try to make the contact yourself, you probably won’t hear back from them.

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No More Nine to Five

Ryan Cash 12th January Startups 12 Comments

As I sit and type this, it’s nearly three in the morning. Working late, once again.

Or am I? What IS working late? Is working late just working past 5:00 pm – or is it working for a certain amount of consecutive hours in a row? Or is “working late” just a term we often use when we think we should be elsewhere, i.e. with the family?

In today’s day, business happens 24/7. If you’re a startup company – or any company for that matter, you probably can’t get away with 9-to-5 hours.

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