It used to be that you picked up a newspaper and noticed the headlines and knew there was something interesting to be learned that day. Press releases were the lifeblood of any newspaper worth its ink and the companies who issued them were judged by the amount of free publicity they could garner for their clients.
Nowadays not much has changed except perhaps the medium by which press releases are distributed. They continue to appear in newspapers, but they are also making big headlines online. Read More
Step into an elevator (or lift as the English like to call them) and chances are you’ll hear piped-in music designed to soothe and relax, though repeated renditions of Fur Elise can prove to do just the opposite. What you’ll rarely find are animated conversations between complete strangers, which is why it’s ironic that an elevator speech has been given this particular name.
An elevator speech introduces you in the short span of an elevator ride. The theory behind this is that the introduction you make to a stranger, and potential client, needs to be short and concise, and an elevator ride is simply the best example of the time one should spend delivering this kind of speech. Read More
Why do you need to learn how to write a query letter? Why not just focus on writing articles instead?
Imagine: You’re crossing the street and you see the strangest, most exciting event of your life. In a flash of inspiration, you grab your notebook and jot down an idea for an article that will educate, inspire, and entertain readers of all ages. You’re sure it’s going to be a hit. But how do you convince an editor to publish it? Read More
