Displaying All Posts by Vanessa Sweeney

Freelance Writing for International Clients: Language Barriers

My first three freelance writing clients were all located outside the United States or came from foreign countries. One was from France, another from Australia, and a third who had only recently moved to the U.S. from Puerto Rico. All three clients also stated in their job postings that they preferred a writer from the United States who spoke and wrote English naturally. That’s me right? Yes, but what the clients left out of the job postings was where they planned to publish the project and what demographic they were marketing to. Read More

5 Tips to Upgrade Your Niche Marketing Strategy

Every company, website, and blog is trying to reach a certain demographic of people: age, gender, location, profession, etc. In fact, this is how most online marketing efforts are directed. Targeting a certain demographic of Internet users with online marketing is also known as niche marketing and this profession is rapidly growing in popularity. Read More