If you’d like to create valuable content for your online business — an information product, an ethical bribe to build your list, or just a means of pulling traffic to your website — but you’re not an expert in your chosen area, there’s still hope. One of the most powerful and profitable ways to develop content is to interview people who are experts in your niche.

But you’re not just creating content if you do that; you’re also building your reputation, learning the topic yourself, and leveraging several important things. Time is money, and both are forms of value. So being able to leverage value (get out more than you put in) is key to profiting. Read More