Displaying All Posts in the Marketing category

The Effective Marketing Plan: Marketing Action Plan

Neil Tortorella 23rd August Marketing 2 Comments

In previous posts we discussed how to start your marketing plan and how to analyze your target market. Next, in the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list. It’s a task list that describes what will be done, when each task will begin and be completed, and who is responsible for accomplishing it. Read More

The Effective Marketing Plan: SWOT Analyse Your Market

Neil Tortorella 16th August Marketing 6 Comments

A SWOT Analysis is a chart showing those things within and outside your business that will make you swim or sink. SWOT stands for strengths, weaknesses, opportunities, and threats.

What does is take to SWOT analyse your marketing objectives? Let’s look at the four components, picking up from the target market analysis we covered last time around. Read More

An Effective Marketing Plan: Target Market Analysis

Neil Tortorella 9th August Marketing 8 Comments

In my first post about creating an effective marketing plan, I touched on conducting target market and competitive analysis. In this post, we’ll get knee deep into them.

It is critical to focus your marketing efforts on a specific target market or niche. Marketing becomes a lot easier and a niche offers the opportunity to become the big fish in a small pond. But planning your marketing strategy without knowing to whom you’re talking is akin to throwing a party without knowing anything about the people you’re inviting. Read More

An Effective Marketing Plan: Getting Started

Neil Tortorella 2nd August Marketing 15 Comments

A well-conceived and properly implemented marketing plan is the foundation for your business’ success. You might be the best at what you do, but if nobody knows about you and your offerings, and why they’re of value, then that shingle you hung up is going to come tumbling down.

Truth be told, it’s simply not enough to be good at what you do. I’m sure you’ve encountered people with less than stellar professional abilities who are getting loads of gigs. Why? Well, odds are, they are better marketers. They may not keep clients over the long haul, but they’re darn good at reeling them in. Together, we’re going to nip those guys in the bud by creating a solid marketing plan that promotes your great abilities. Read More

5 Tips to Upgrade Your Niche Marketing Strategy

Vanessa Sweeney 29th July Marketing 3 Comments

Every company, website, and blog is trying to reach a certain demographic of people: age, gender, location, profession, etc. In fact, this is how most online marketing efforts are directed. Targeting a certain demographic of Internet users with online marketing is also known as niche marketing and this profession is rapidly growing in popularity. Read More