PR can be a touchy subject – especially if you’re an outsourced PR company and not an employee within the company wanting publicity.

In either case, here are four mistakes that you’ll never want to make when working in PR.

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Public relations is an important part of every business, and it’s usually a good idea to involve experts when dealing with such an essential aspect. Let’s look at what’s involved with outsourcing this important part of your business.

To start, let’s look at some pros and cons:

Pros

• Less work: If you’re constantly busy and don’t have time to write emails and make phone calls, outsourcing PR may be a good idea. You may also feel your time is better spent doing what you do best, i.e. design, engineering.
• Particular skills: A PR company that has skills you or your team don’t have means they can do things you aren’t capable of (i.e. Google Adwords, although you can find specialized companies to do this).
• Relationships: If the PR company you’re thinking of hiring has a solid relationships with the media in your industry niche, they’ll be able to reach out to people you may have a hard time getting through to: For example, if they have an in at CNN, they may be able to get you featured in the Business section: If you’re a new, unknown company to CNN and you try to make the contact yourself, you probably won’t hear back from them.

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Editor’s Note: I originally had this post published on TheFWA in Dec 2006, at Guerrilla Marketing.

When you’re low on cash you have to think differently

When you run your own business – be it web or otherwise – it is a general rule that you need two things to accomplish any particular task, money and time. A lot of one means you need less of the other.

If you had a lot of cash, you can just pay someone to do the work, whereas if you’re broke with all the time in the world, well…then you get creative. (more…)

When I first started blogging, I remember reading a post on Steve Pavlina’s blog about how much traffic he was receiving. If I recall correctly it was around a million visitors a month, a huge number! I found myself wondering where all that traffic was coming from.

Today while I was doing my routine sifting of Analytics numbers from Psdtuts+, I thought it’d be interesting to analyse and share some of the statistics and trends we have been getting. So I’ve taken some screenshots and put it all together for your informational pleasure!
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