Displaying All Posts in the Strategy category

7 Costly Link Building Mistakes

Tsveti Georgieva 30th August Strategy 7 Comments

Link building is the core of SEO (search engine optimization) and backlinks are a very precious commodity. However, this doesn’t mean that any backlink, at any price, is good. In the rush to build backlinks, many web masters and web marketers forget the simple rule that as far as backlinks are concerned, quality rules. If you want to rank well with search engines, you don’t need just backlinks – you need quality backlinks. Read More

Fast & Furious Startups – How to Iterate to Awesomeness

Collis Ta'eed 3rd March Startups 12 Comments

Ignite is a set of events where speakers are given exactly 5 minutes to speak on a topic of their choice with slides that auto-forward whether you’re ready or not. It’s a pretty cool format because it forces you to get to the point very quickly. I gave a presentation at Ignite Melbourne a couple of nights ago about how you can use iteration to build a business, even if you don’t have a ton of experience. Read More

Brilliant Company Culture

Collis Ta'eed 5th August Strategy 7 Comments

As a young company that is growing (relatively) fast, one of the challenges we face at Envato is to create and keep the right company culture. Today I came across a really brilliant slide presentation from Netflix about their company culture. It’s a really fantastic manual and one I can see I’m going to be referring back to over and over as we grow Envato. Read More

Startup Stories: Allan Branch of LessAccounting

Collis Ta'eed 21st April Interviews 13 Comments

lessSince 37Signals famously built a business providing well made web apps for small business, there have been a host of great services launched in their mold. One of my favourites has always been a company called LessEverything. A small (but growing) team out of Florida, the guys at LessEverything have a deservedly successful app called LessAccounting that does just what it promises. Built on a freemium business model the app has been followed by LessTimeSpent and LessProjects along with a whole bunch of neat, quirky and fun side projects. I caught up with co-founder Allan Branch to talk about development, marketing and the business of web apps! Read More

Growth and Performance Only Make Sense in Context

Collis Ta'eed 10th April Strategy 10 Comments

property1A couple of years ago there used to be this program on cable TV about renovating homes called Property Ladder. It was a great little show that followed various aspiring property developers as they attempted to buy, renovate and then sell property in the UK. The host of the show, one Sarah Beeny, would advise the would-be property magnates on keeping costs down, being sensible about what sorts of choices they made and generally helping them to make a profit. Read More