It Won’t Happen Overnight … But It Will Happen

There used to be an advert on TV back in Australia for a shampoo brand called Pantene. Like most ads of its type it focused on shots of women whooshing their hair about glamorously while promising softer, silkier hair. As a person who doesn’t have much hair, about the only thing I found memorable about the ad was the slogan they used, “It won’t happen overnight, but it will happen!”

It’s a great sales pitch as it ensures customers have to buy a product for some time before they might possibly come to the conclusion that it’s not right for them. But more than that it’s just a great line, and this is proven by the fact that if you say those words to pretty much any Australian they’ll start whooshing their own hair about … well maybe not, but they’ll most likely know it’s from those Pantene ads.

I think the reason the line resonates so well is it’s a great descriptor for a lot of things in life besides the potential of adding shine to your hair. It’s the kind of sage advice you might give to someone battling away at a problem or setting out to do something difficult. Personally I’ve always thought it seemed to fit rather well with starting websites. (more…)