So you know you need to advertise, and you have some ideas on where to start – but how do you advertise effectively?
What is effective advertising?
Once you’ve decided where you’re going to advertise, the next thing you need to prepare is the advertisement itself.
Since I don’t have any experience in television or radio, I won’t cover those platforms (although some of what I’m going to say may apply). Read More
Advertising is one of the most challenging, yet important parts of business.
Do it right and you’ll be rewarded with traffic, new paying customers, and increased brand awareness.
Do it wrong and you’ll be throwing money down the drain – and even worse, damaging your brand’s image.
When Todd Garland launched his company BuySellAds just over a year ago I can remember thinking “Oh happy day” because finally there was a site to help automate what was a rather painful task – managing sales of ad inventory on our various blogs. In the intervening months BSA has come out of beta, signed up publishers by the armful and is today serving well over 1 billion ad impressions a month. I caught up with Todd to ask him how life is going at the helm of a startup in a notoriously tough industry. Read More
The Complete Handbook to Building a 7 Figure Blog Business, Get Your Copy Here
