Today I’d like to introduce you to an awesome game I love to play when I’m bored. It’s called the Hypothetical CEO. All you need to do is find some struggling or oft-questioned company and ask yourself “What would I do if I was the CEO of … ?” It’s entertaining if you enjoy strategizing and makes for great discussion – if you can find someone else with a similar business geek personality to discuss with.
Sessions of the Hypothetical CEO are going to become a regular post here on The Netsetter so our little band of startup junkies can get to know each other. So even if you are normally a comment lurker, I highly encourage you to join in, throw some opinions around, even if they are wild, silly or daft ideas!
Today’s Hypothetical:
What Would YOU Do If You Were In Charge of Twitter?
Background
Not a day goes by that I don’t see a questioning of Twitter’s monetization strategy – or more precisely lack of one – in the tech media. Pundits have floated the profitability of selling paid accounts, spots on the recommended list, and focusing on real-time search to sell ads. After a recent $35m funding round, Twitter has taken enough capital that they no doubt have enough to burn through for some time to come. But assuming they aren’t shooting for acquisition, and they continue growing, then they’re going to do something reasonably soon. The question is … what? Read More
