A common refrain for people thinking up business ideas is that all the good ideas have already been done. This of course isn’t true, but it sure can feel that way!
On numerous occasions I’ve had what I thought was a lightening bolt idea only to find that someone has not only thought of it before but has even gone out and built a really great business out of it. While it is rather vindicating to see that your idea really did have merit, it is also a bit disappointing. But should you give up? And if you don’t, then how do you go about taking on such a challenge?
Finding an established competitor is not necessarily cause to quit on the spot. It is however reason to think very carefully, and assess whether you have the resources, energy and ingenuity to go for it. Make no mistake, having an established and successful competitor will make things much harder. On the other hand, they prove that a market exists, and for larger competitors, even the left-overs can be very worthwhile. In one of the biggest markets – internet search – even a measly 1% of the market is apparently worth $1 billion dollars in market cap – sort of explains why companies like Ask keep at it when Google seems to have won the market hands down. Read More
