The web is saturated with free-ness. In fact some have argued that users have come to expect things to be free, and certainly to some extent that is true. However it’s important to understand that that doesn’t mean people won’t also pay for the same things they can get for free elsewhere.
A year ago I told a couple of programmers we were going to launch a marketplace for people to buy WordPress themes and they looked at me like I’d just said I was going to try selling the oxygen we breathe. Why would anyone pay for WordPress themes when there are so many free ones around? Read More
