There are millions of blogs on the internet and thousands more are created every day. A lot of these are personal blogs, many are spam blogs (or “splogs”), and a significant number of these are started by people who’ve been bitten by the Make-money-online! bug, inspired by John Chow or Darren Rowse, and thus taken the plunge and started a blog to make money.
Making money by blogging is difficult, but it isn’t impossible. If you do what successful bloggers did, work hard and give it the time it takes, there’s no reason why your blog shouldn’t make money. Here are the 13 keys to making money from your blog, according to me. Why 13, why not 20 (or 10)? Well, I couldn’t think of more (or less). If something else comes to your mind that I haven’t covered here, please make use of the comments section. Read More
So you know you need to advertise, and you have some ideas on where to start – but how do you advertise effectively?
What is effective advertising?
Once you’ve decided where you’re going to advertise, the next thing you need to prepare is the advertisement itself.
Since I don’t have any experience in television or radio, I won’t cover those platforms (although some of what I’m going to say may apply). Read More
Advertising is one of the most challenging, yet important parts of business.
Do it right and you’ll be rewarded with traffic, new paying customers, and increased brand awareness.
Do it wrong and you’ll be throwing money down the drain – and even worse, damaging your brand’s image.
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PR can be a touchy subject – especially if you’re an outsourced PR company and not an employee within the company wanting publicity.
In either case, here are four mistakes that you’ll never want to make when working in PR.
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Public relations is an important part of every business, and it’s usually a good idea to involve experts when dealing with such an essential aspect. Let’s look at what’s involved with outsourcing this important part of your business.
To start, let’s look at some pros and cons:
Pros
- Less work: If you’re constantly busy and don’t have time to write emails and make phone calls, outsourcing PR may be a good idea. You may also feel your time is better spent doing what you do best, i.e. design, engineering.
- Particular skills: A PR company that has skills you or your team don’t have means they can do things you aren’t capable of (i.e. Google Adwords, although you can find specialized companies to do this).
- Relationships: If the PR company you’re thinking of hiring has a solid relationships with the media in your industry niche, they’ll be able to reach out to people you may have a hard time getting through to: For example, if they have an in at CNN, they may be able to get you featured in the Business section: If you’re a new, unknown company to CNN and you try to make the contact yourself, you probably won’t hear back from them.
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