You’ve got an idea you’re certain is a winner, a plan to make money and the beginnings of what you are sure will be a future internet powerhouse. Inevitably while you sit crafting your plans you will start working out some figures for this new venture. So you start throwing around imaginary numbers. A certain number of people visit the site, so many sign up, another number purchase and then probably you do some calculations, a x b x c = You are going to be rich, rich, rich! (more…)

The web is saturated with free-ness. In fact some have argued that users have come to expect things to be free, and certainly to some extent that is true. However it’s important to understand that that doesn’t mean people won’t also pay for the same things they can get for free elsewhere.

A year ago I told a couple of programmers we were going to launch a marketplace for people to buy WordPress themes and they looked at me like I’d just said I was going to try selling the oxygen we breathe. Why would anyone pay for WordPress themes when there are so many free ones around? (more…)