Guerrilla Marketing for Startups

Editor’s Note: I originally had this post published on TheFWA in Dec 2006, at Guerrilla Marketing.

When you’re low on cash you have to think differently

When you run your own business – be it web or otherwise – it is a general rule that you need two things to accomplish any particular task, money and time. A lot of one means you need less of the other.

If you had a lot of cash, you can just pay someone to do the work, whereas if you’re broke with all the time in the world, well…then you get creative. (more…)