Rockable Press has just released Rockstar Presentations: Tips, Techniques and Terrible Truths by author Joseph Lewis. Only $15 in PDF format and $19 for the paperback, this book will guide you through everything you need to know to get started in the world of presentation-giving and hone your skills as an engaging speaker.
Lewis is an experienced writer and veteran of presentations, and is one of our own WorkAwesome writers since launch who has posted regularly on the subject of delivering effective presentations.
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PR can be a touchy subject – especially if you’re an outsourced PR company and not an employee within the company wanting publicity.
In either case, here are four mistakes that you’ll never want to make when working in PR.
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Public relations is an important part of every business, and it’s usually a good idea to involve experts when dealing with such an essential aspect. Let’s look at what’s involved with outsourcing this important part of your business.
To start, let’s look at some pros and cons:
Pros
- Less work: If you’re constantly busy and don’t have time to write emails and make phone calls, outsourcing PR may be a good idea. You may also feel your time is better spent doing what you do best, i.e. design, engineering.
- Particular skills: A PR company that has skills you or your team don’t have means they can do things you aren’t capable of (i.e. Google Adwords, although you can find specialized companies to do this).
- Relationships: If the PR company you’re thinking of hiring has a solid relationships with the media in your industry niche, they’ll be able to reach out to people you may have a hard time getting through to: For example, if they have an in at CNN, they may be able to get you featured in the Business section: If you’re a new, unknown company to CNN and you try to make the contact yourself, you probably won’t hear back from them.
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