And so do you.
Whether you’re the CEO of a Fortune 500 company or Joe Schmo starting your first business, you’ll need the right tools to do your job effectively. This is obvious, right? Well, not so much. Oftentimes a business owner will only buy what they need – not what they should have.
A mechanic could work this way as well – instead of buying a (more expensive) ratchet set, they COULD get by with just an open wrench. If mechanics worked this way, they’d take twice as long to get the job done. And no, this doesn’t mean they’d make twice as much money – soon the customer will realize they can go elsewhere, and pay half as much for labor costs. Does an oil change shop really need that fancy (expensive) drive-in setup to change your oil? No. Do they make more money because of it? Yes.
