Startup Stories: Allan Branch of LessAccounting

Since 37Signals famously built a business providing well made web apps for small business, there have been a host of great services launched in their mold. One of my favourites has always been a company called LessEverything. A small (but growing) team out of Florida, the guys at LessEverything have a deservedly successful app called LessAccounting that does just what it promises. Built on a freemium business model the app has been followed by LessTimeSpent and LessProjects along with a whole bunch of neat, quirky and fun side projects. I caught up with co-founder Allan Branch to talk about development, marketing and the business of web apps! Read More