The idea of ‘filler’ content is nothing new in publishing. Magazines, newspapers, even TV has filler, it’s the stuff that bulks up and fills out your editorial calendar. But online, filler content has the potential for a whole lot more than just plugging gaps, and it all rests on search traffic.
For most online publishers, search traffic makes up a reasonably large bread and butter base of visitors. On our Envato blogs, for example, search traffic generally makes up about 20-30% of visits. That’s a pretty substantial amount of traffic for us, but for some publishing sites those are some really low numbers.
You see there is a way to grow search traffic that has nothing to do with tinkering with the keywords on your articles, or even building link-backs. Instead it’s about publishing masses and masses of content, and that’s where filler content is taken to a whole new level.
Everyone has customers. Even if you work in a large corporation and your work is encompassed in some large internal process, you still have customers — your coworkers around you whose work is dependent on yours.
Starting your own company can be an exhilarating experience. The excitement of creating something of your own and working with people you admire often gets you through each day, even under a heavy workload. But running your own show has its costs.
