Startups and Web Business
PR can be a touchy subject – especially if you’re an outsourced PR company and not an employee within the company wanting publicity.
In either case, here are four mistakes that you’ll never want to make when working in PR.
Ignite is a set of events where speakers are given exactly 5 minutes to speak on a topic of their choice with slides that auto-forward whether you’re ready or not. It’s a pretty cool format because it forces you to get to the point very quickly. I gave a presentation at Ignite Melbourne a couple of nights ago about how you can use iteration to build a business, even if you don’t have a ton of experience. (more…)
When you’re in a fast growing company, it’s more than possible to overhire and overstaff, filling in perceived gaps before they really are needed. Today I was emailed an amusing, if slightly over cutesy, fable about overstaffing that I thought I’d share. I think the important thing with respect to growth is to ensure you don’t end up navel-gazing and over analyzing. The fable in slideshow format is after the jump … (more…)
Some would read the phrase ‘email marketing’ and grimace in distaste. But it doesn’t have to be that way. When used tastefully, email newsletters can add a personal touch to the persona of your company. You can summarize the content of your blog, give teasers into what your company is working on, or simply share stories about the experiences of your team. Any one of these types of content can make your users feel closer to your organization — I know this from my own personal experience with the companies that I admire.
As entrepreneurs, we come across a lot of folks who poke holes in our ideas. We hear a lot of “No – this won’t work.”
So when should we go full steam ahead with our idea even after hearing all the negativity—and when should we pause and evaluate the idea? The answer depends on who the naysayers are.
