It used to be that you picked up a newspaper and noticed the headlines and knew there was something interesting to be learned that day. Press releases were the lifeblood of any newspaper worth its ink and the companies who issued them were judged by the amount of free publicity they could garner for their clients.
Nowadays not much has changed except perhaps the medium by which press releases are distributed. They continue to appear in newspapers, but they are also making big headlines online. Read More
Link building is the core of SEO (search engine optimization) and backlinks are a very precious commodity. However, this doesn’t mean that any backlink, at any price, is good. In the rush to build backlinks, many web masters and web marketers forget the simple rule that as far as backlinks are concerned, quality rules. If you want to rank well with search engines, you don’t need just backlinks – you need quality backlinks. Read More
Search Engine Optimization (SEO) refers to making your website easily accessible to search engines, and helping them understand and read the content so that they can rank it high up in their index.
SEO is a huge topic and I won’t go deep into it. This article is primarily targeted to people who own and operate a WordPress blog. Some of the tips mentioned are of course general SEO methods used on all kinds of sites. Other tips and tools focus on WordPress, which has become the preferred blogging tool in the past few years. Read More
Hiring your first employee is an important step. This is the first person you’re letting into your closely guarded domain and exposing to the inner workings of your startup, fueled by your passions – however organized, chaotic, or quixotic they may be.
Avoid stumbling out of the starting gate. Here’s how to hire your first employee. Read More
In previous posts we discussed how to start your marketing plan and how to analyze your target market. Next, in the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list. It’s a task list that describes what will be done, when each task will begin and be completed, and who is responsible for accomplishing it. Read More
